It's because no one is really listening to NGO as much anymore. Most groups are ealready face to face with department and facebook doesn't solve the issues. It brings a awareness but not solutions.
Nobody listens to the David Suzuki Foundation? Really? Nobody listens to these pipeline protest groups?
These groups are masterful manipulators, and they use emotional feel good appeals through social media. People want to feel good about themselves and these groups know it and exploit that for their own gain. When the common person, who knows nothing about fishing, hears that whales are starving because there aren't enough salmon, their minds are shaped to believe we should stop just fishing for salmon. Well no, we should not just stop fishing, we should look at what things benefit all salmon.
Quick example. In False Creek this spring, I think it was the Squamish Streamkeepers, that installed herring spawning nets. This resulted in an estimated one billion herring spawning in False Creek. That's a lot of herring for Chinook salmon to eat, which will help those populations. More chinooks means more Southern Resident Killer Whale food, means everyone is happy. Did any of these Alphabet groups jump on this opportunity to talk about the good work done here to help Salmon? Nope. Hashtag #whalefoodchain
We have the Sooke project, dumping however many hundred thousand fish in to the ocean. Guess what? The RainCoast Conservation Foundation is critical of this. No joke, check this out:
https://www.raincoast.org/2016/07/will-chinook-net-pens-help-killer-whales/
But are we hitting them back on their own turf? Hashtag #whatRUdoing4whales?
Up in Campbell River, the Tyee Club does a big cleanup of the esturary. Pulled something like 200 old tires out, and are planting eel grass. Hashtag #eelgrassfeedswhales
Imagine if the public's image was changed from one of this doom and gloom, hell in a handcart, humans foxed it all up, need to ban everything mentality to one of excitement and prosperity. One of wow, look the salmon are coming back strong through hard work from these people. Its easy enough to start do this by shaping the public's opinion through social media.