Less than two years ago, dealer lots had little in them but tumbleweeds, the supply chain mess and rampant consumer demand meant virtually every vehicle was spoken for before it even arrived at the dealership.
Now the factories have ramped up as supply chains normalized, just in time for interest rates and inflation to knock the stuffing out of consumer confidence. A lot of people deferring new vehicle purchase because the money for a monthly truck payment has to go to the higher mortgage payment instead.
A year ago, all the talk on the Lightning Owners FB groups and forums was of predatory dealers adding 5-10K to the MSRP on those first Lightnings to arrive, now there are prospective buyers asking how much discount they should be trying to carve out. Still seems to be lots of new owners joining every day, with all the newbie EV questions (says the "veteran" of 5 months, lol).
Once 2023 new vehicle stats are released in the new year, we can have a look at EV sales in general, and Lightning in particular. Exponential sales growth can't last forever in any market, but linear growth is still happening.