Hey, it's hard not to love that magnificent old plane. I've watched Mars fly on fires in the Okanagan since the early 90s, it is absolutely wonderful to behold that mammoth beast roaring at full noise off the lake surface with 30 tons of water taken on board in a few seconds. But a major fire isn't a historic air show put on for our viewing pleasure.
As humans we have a baked-in fear and respect for fire. We spend millions on city and rural fire departments, and comply with ever more complex fire codes because they save lives. So when a bush fire pops up, we expect that anything and everything will be done to extinguish it. Right. Now. That becomes even more imperative when the fire is close to values like homes and roads.
The expectation is that ALL resources must be flung into the battle - immediately, overwhelmingly, and without thought of cost. In BC, and especially on the Island, that expectation includes a 1945 wooden flying boat that hasn't fit into the provincial firefighting strategy in well over a decade. And so when the province just gets on with its normal system to deal with a relatively small fire without using the Mars or a converted 747, people's expectations aren't met.
Maybe BC Wildfire needs a Media Coordinator whose role is to score a fire in terms of media impact and direct resources to it in a media-appropriate manner. Keep the people happy.