What contributes to a batteries demise is vibration and mechanical shock, the opti batteries handles shock much better then regular batteries. Worth twice the price? thats depends i guess but if you get any batteries from Costco, make sure you check the manufactures date. Any battery sitting for 6 months or more on the shelf has a reduced life span and costco batteries can be slow to move off the shelf. Batteries need to be worked and don't like to sit for long periods. There will be codes stamped onto the battery case for manufactures date. First letter is month, A Jan, B Feb, etc. next one is year 5, 6 for 2005 or 2006 etc. D6 is April/06. I've seen the stamped dates on the battery case not always match the resellers sticker dates.
just my $.02 [8D]