Whose UFA?
Only UFA I know is the United Farmers of Alberta.
Nothing wrong with a bit of competition, I guess, but if the selection is 'awesome', I can see checking it out.
I stopped into a Cabela's in Phoenix when I was there last fall, and, while they had a huge selection of guns, rifles, shot, and pistols, virtually the rest of the store was Cabelas private label stuff only. I didn't expect saltwater gear like we use, but thought there would be more choice in trout gear. Hopefully Wholesale isn't headed that way.