$13.99....?
That actually seems like a pretty fair price for a high quality locally made product. Knowing all of the steps and work that goes into stamping, polishing, prepping, painting, packaging, etc. and made right here in BC with the guys keeping a couple bucks for themselves, seems totally reasonable.
Not sure about tackle store models but retail in general will have a 50% - 100% markup...
I'll bet winter springs would like them as well.