Ok, here is my opportunity to spill my thoughts again. I have tried this with another operation on WCVI but they listened only partly. What we are really missing on this coast, and this is confirmed by the majority of the comments above, is a fishing destination that is affordable for average Canadians. There are tons of 4 and 5 star lodges and while most offer a lot for their price, they mostly remain out of reach for the average fisherman/woman. Especially the destinations with inshore fishing opportunities such as Nootka or Barkley Sound are lacking places for small boat fisherman with a smallish budget. Places like Cougar Creek or China Creek are overrun every year and despite the fact that they don't offer much. Have some rustic but clean and functional cabins/rooms, a solid marina with fuel/bait, a spacious roofed fish cleaning facility at the dock (look at Moutcha), optional restaurant or self-cook facilities, lots of freezer capacity for each unit, if possible on-land walking to stretch your sea legs or let younger generations roam around and, and I am dead serious, a decent but reasonably priced rental boat fleet (again, see Moutcha but at half the cost). You will be surprised how many would gladly rent a boat for a weekend instead of hauling their rig from the Mainland or Victoria or US. But the boats got to be good, well equipped and it's got to be reasonable and not $500 a day. This is exactly the business model that many private fishing resorts in Norway operate on and there are hundreds upon hundred of them along their similar coast and they do well. They may not get rich but they make a decent living while living the coastal dream. And because they are reasonably priced, they attract middle class clients from all over mainland Europe or UK and don't fight for the few rich as do our BC 5 star lodges. Think about it and you may hit a jackpot.