Really good deal if you live in BC and that was in CAD $ but not quite as great if you live BC and travel to Seattle to purchase with conversion now: lets just say you used your credit card to purchase the reel in Seattle that would be US conversion plus credit card's conversion fee of about 2.5% so that reel would have cost you about $520 CAD plus consider the travel costs to get there from Van or Van Isle ( if the main reason of trip going was to purchase gear/tackle cheaper)