BRP Marine Assets for Sale

[InterMechanico]

BRP Launches Process for the Sale of its Marine Businesses

BRP Inc. (TSX: DOO) (NASDAQ: DOOO) today announced that it is initiating a process for the sale of its Marine businesses namely Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin), and Marine parts, accessories and apparel. This process excludes all activities related to its...

ca.finance.yahoo.com

 

[kaelc]

Evinrude too? No mention of the brand and parts. Be cool if a great manufacturing company picked them up. Maybe dare I say it one of their Chinese suppliers. I think 2 stroke is dead but maybe a lot of assets and good will if someone could start making parts.

 

[sly_karma]

Evinrude too? No mention of the brand and parts. Be cool if a great manufacturing company picked them up. Maybe dare I say it one of their Chinese suppliers. I think 2 stroke is dead but maybe a lot of assets and good will if someone could start making parts.

The Evinrude brand has been on the bench since 2020. The undermount engines have been built under the Rotax brand, and selling that seems unlikely. It's the featured power for Ski Doo, Can Am, and Sea Doo. They've milked all the value out of Evinrude, whether it is included in this sale or not doesn't matter much.

 

[Pineapple Express]

Interesting, thanks for the link. I seem to recall several years ago when BRP was buying up the hull manufacturers that they were betting on growing the business and revenues by selling complete boats+motors.

Even when they discontinued Evinrude outboards they were still talking about Project Ghost which was going to create some sort of combination between a sterndrive & outboard (particularly for lake boats and pontoons). I'm guessing that's fizzled out too

Nothing but SeaDoos and Rotax jets from here on out it seems

 

[Squire]

It’s a shame BRP is out of the outboard game. Every market segment they’ve competed in they brought a lot of development and innovation to the table in an effort to build the best possible products.

To develop a two-stroke outboard that met California emissions regulations was an achievement in itself then they made a second generation more fuel efficient along with the integrated tilt-steer mechanism. I wonder what they may have been able to add to the four-stroke platform had they got involved.

 

[sly_karma]

They acquired the boat builders to pump sales of the Etec outboards, a model that worked very well for Brunswick group (Mercury, Whaler, Lund, Searcy, Bayliner, Princecraft), so much so they expanded to buy Lowrance and Simrad. But they put all their R&D investment into two stroke. Etec, even as technically superior as it was, couldn't beat the image problem of being a two stroke. Hindsight is easy of course, but had they developed a line of four strokes in the 2010s instead of doubling down with the Etec G2 line, perhaps Evinrude would still be with us today, offering both types

 

[Aquaholic]

They acquired the boat builders to pump sales of the Etec outboards, a model that worked very well for Brunswick group (Mercury, Whaler, Lund, Searcy, Bayliner, Princecraft), so much so they expanded to buy Lowrance and Simrad. But they put all their R&D investment into two stroke. Etec, even as technically superior as it was, couldn't beat the image problem of being a two stroke. Hindsight is easy of course, but had they developed a line of four strokes in the 2010s instead of doubling down with the Etec G2 line, perhaps Evinrude would still be with us today, offering both types

Tohatsu would have been even busier.