hey Wishin'--- that's a good point and I was thinking the same thing myself---doesn't seem like a 60's lure with the built-in glow---but yes, it definitely glows---it was the first thing I noticed and to make sure, I cupped my hand and parked my eyeball in the hole---pops right out at you in a dark place---not dipped---the whole body has it going on---thick flourescent curved plastic with rivets at either end.
This gal who showed me the lure sent me a picture last night---she has a small collection. The Mother of Pearl seem pretty common (ebay has several auctions going on) but the non-mother of pearl (glow) seem to be unique