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Drink Beer, Save SalmonBy Pacific Salmon Foundation,
Postmark Brewing Launches Collaboration Beer with Pacific Salmon Foundation
If only supporting salmon conservation were as simple as knocking back a cold one - oh wait it is! Postmark Brewing has just partnered with the Pacific Salmon Foundation(PSF) to release PSF Lager, a custom craft session style lager in a new silver 355ml can, along with draft kegs. Visit here for a list of liquor stores and restaurants now selling PSF Lager.
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"For Postmark this is a way for us to give back to something that we are deeply passionate about. Salmon in the Pacific Northwest have been a big part of our lives here at Postmark; from growing up working in the sport fishing industry to spending all of our holiday time away from the brewery traveling the BC rivers and coast in search of them. The conservation efforts supported by the Pacific Salmon Foundation are paramount to BC salmon stocks and in turn is why this project is so important to us." Co-founder Nathan Rayment
PSF raises money and makes grants to volunteer community groups that conserve and restore streams across the province. Cory Matheson, PSF's Development Officer, says "Working with Postmark is an opportunity for PSF to not only raise money towards salmon conservation efforts, but to also engage with and educate a younger demographic on the importance of salmon to BC. Partnerships like this are crucial to ensuring we are able to support the hundreds of hard working volunteer groups across BC in our shared goal of sustainable and diverse wild salmon populations for generations to come."
Partial proceeds of every unit sold will be donated to PSF. PSF Lager will be available throughout BC in private retail stores, in restaurants, fishing lodges and at the Postmark Retail store at 55 Dunlevy Ave, Vancouver in cans and growler fills.
Further information contact firstname.lastname@example.org. Follow social media: @postmarkbrewing, @pacificsalmonfoundation, @psf, #silvercan